Art direction and motion graphics for Jimmy Choo's TikTok Unboxing Series. Drawing inspiration from the 'unboxing' trend and referencing Jimmy Choo’s connection to the glamour of Hollywood, the movies and the red carpet, the franchise was titled 'Jimmy Choo Box Office'. Each video was themed around a film genre, inspired by the products featured. This project was produced in collaboration with Jimmy Choo's social media team.
There were 3 different graphic treatment options – inspired by old cinema’s neon signs, silent films' countdown and credits, and based on the curtains of old cinema/theatre.
The neon sign Route was the preferred, and to make each genre standout, there were different genre typefaces and colours used on each video based on the themes – Blockbuster, Thriller, Glamour and Mystery.